A Practical Workbook

The Effortless Sales Process

Build your own 1-1 call script and a one-page call map, so you diagnose and align instead of pushing to close.

Treat the call like a doctor's visit, not a sales pitch. You ask questions, diagnose the real problem, then prescribe the best solution. The goal is alignment, never a hard close.

The calls this script is built for come from your Rapid Launch Formula (your survey campaign), the system that fills your calendar with these calls: rapidlaunch.marcteo.com

Everything you type stays in your browser on this device. Nothing is captured, nothing is sent anywhere, there is no form, no gate, and no testimonials on this page.

You can also be walked through it

This page is your workbook, and you fill it in right here. The AI companion is a separate file. You download it and upload it into your own AI, and it walks you through building your own call script and your call map.

  1. Download the AI companion file.
  2. Open your AI tool, whether that is ChatGPT, Claude, or any other AI you use.
  3. Upload the file, and it will guide you through building your call script.
Or see the full AI companion section below
Step 1

Before the call: your grounding

Everything downstream exists to serve one belief. Ground yourself in it before you touch a single question, because the mindset you walk in with decides how the whole call goes.

In Marc's words

"Think of yourself as a doctor, not a salesperson. When someone comes to a doctor, they don't immediately start selling treatments. They ask questions, diagnose the real problem, then prescribe the best solution."

The four-line version

"Diagnose before you prescribe. Care more about their success than your commission. Sell based on the attractiveness of the outcome. Transfer belief, not pressure."

"The job on a sales call is NOT to convince, it's to widen the gap between the pain they are quietly carrying and the life they actually want." Convincing pushes. Widening the gap pulls. "People don't buy when you convince them. They buy when they finally see themselves clearly." If you find yourself having to convince someone on the call, that is a sign to look upstream at your positioning, not a sign to rewrite the script.

Beliefs to adopt before every call, verbatim

  • People want to believe you. They want to buy, as everyone wants to improve their lives. You must just help them to justify the decision.
  • Selling happens even before the call itself, and closing begins after you ask.
  • It is easier to handle obstacles than objections, before you present the price versus after.
  • Expect and plan for NO. It is not failure, it is expected.
  • The most effective and ethical type of selling is helping prospects make clear decisions to help themselves. The goal of closing is to get someone to decide, not to buy.
  • Keep the prospect, not the sale, as the priority. It's not about you. Maintain childlike curiosity at all times and focus on what's best for them.
  • If they object, seek to understand, not to argue or be right.
  • You must believe in the product and yourself if you want to sell effectively.
  • You can only build trust if you genuinely want to help, and humans are exceptionally good at sniffing out intention.
  • Closers ask hard questions because they genuinely care.
  • Always record all your sales calls, for many reasons.
  • Power is the ability to direct or influence people. If you want to be powerful, you must learn this skill.

This is Marc's exact grounding read, prefilled as an editable starting point. Read it out loud before every call, or edit it to sound like you.

If your prospect seems disinterested

"Hey [NAME], wanted to check right, is everything okay? You seem rather disinterested. There seem to be other things on your mind. If you want to postpone the call to another day, that's totally fine with me too."

"Great! Because if you feel we are not suitable for one another, I don't want to waste your time too."

"It seems that you might not be in the right setting to maximise full use of the call right now. Maybe we should hop on when it's a more suitable time and place for you?"

Do not be afraid to leave the call halfway. Remember, you're doing them a service, not the other way round.

What stays out of this kit

Booking the call itself, Calendly setup, no-show follow-up, and the qualification questions asked before the call live in your separate Pre-Frame Sales Process module in the classroom. This workbook picks up from the moment you are live on the call.

Step 2

Introduction

Say hello, keep small talk minimal, then quickly set the intention of the call and have them remind themselves why they are on it.

Marc's exact opener, prefilled as an editable example.

This tells them what is about to happen, and asks permission for openness up front.

This names why the questions might feel uncomfortable, and future-paces that you will only bring up your program if it's a genuine fit.

The question that opens the real conversation.

Step 3

Info gathering and probing questions

You become a detective here. Your job is to understand three things: what is really broken, what they actually want, and what is stopping them. Do not take their first answer. Dig deeper.

Marc's background questions, prefilled as an editable example. One question per line.

Marc's full set of problem, pain, and probing questions, prefilled as an editable example. One question per line. Trim it to what you actually use.

Reaffirm their problems, in Marc's words

"Understand! I now have a better idea of what you are going through. You actually remind me of one of my past clients, who also used to struggle with _________, but is now actually ________ and doing very well for him or herself."

"I'll share with you more about what he or she did that helped him or her achieve these too."

Step 4

Desire and purpose

Shift from problems to possibilities. Help them paint a vivid picture of their ideal future and understand what is truly driving them. The bigger and more emotional their vision becomes, the easier the sale.

Marc's exact questions, prefilled as an editable example.

This finds the final straw that made this a priority now.

Before you move on, check in. "Look I don't feel like I have any more questions. Is there anything else that you feel like we haven't covered that I need to know? Thanks for sharing this, I understand the position you're in. Based on everything you've said so far and the problem that you have, is it okay if I share with you some honest and direct feedback?" Share your top 3 to 5 observations, back them with a simple case study, remind them what continues to happen if this stays unaddressed, and answer any questions before you move forward. Do not lecture into the details.
Step 5

Roadblocks and obstacles

Find out what has actually stopped them from solving this on their own, then push their desire and urgency score toward a 10 out of 10.

Marc's exact questions, prefilled as an editable example. One question per line.

Rinse and repeat until they reach a 10. This is the most important loop in the whole call. Every time they name what's missing, ask what score they'd give it if that were solved, and keep going until you land on 10.
Step 6

Transition to the offer

Close out the diagnosis, share honest feedback, and ask permission before you open the offer slides. This is the hinge point of the whole call.

Marc's exact transition, prefilled as an editable example.

If a decision does not happen on the spot, never leave it up to the prospect to decide when to get back to you. Always arrange the next meeting before you hang up, so they commit to a yes or no by that date. Marc calls this BAMFAM, book a meeting from another meeting.
Step 7

Presenting your offer

This is the pivot from diagnosis to prescription. Open your offer slides and present using the flow below.

Marc's example

"We help high-ticket service-based businesses scale to 7 figures in 6 months while retaining 50%+ profit margins."

Scroll through as many slides of proof as you have. Screenshots, testimonials, and before-after results all work. Stop and go deeper on one or two that match your prospect's exact situation, and let the results speak for themselves instead of over-explaining them.

Marc's three-phase plan template, prefilled as an editable example. Reference what they told you earlier, keep it concrete instead of abstract, and check in after each phase. Clear beats attractive every time.

The "beta program" reference above is your Beta Offer, the offer this call presents. Build it here: betaoffer.marcteo.com

Marc's exact flow for presenting packages and the next steps, prefilled as an editable example.

What happens after this: if they hesitate once you have asked, that is not a script problem. That is the moment your separate Objection Handling module takes over. This kit ends at the ask.
Step 8

After signup

Close the call in a way that leaves them clear and excited, whether they signed up or not.

Marc's exact closing lines, prefilled as an editable example.

After the call, drop a personal note, a video or a message, congratulating your client again and reminding them of the journey ahead. Immediately loop in your team to start onboarding and send the relevant details. Do not leave your client hanging. Make sure they know exactly what happens next.
Step 9

Your one-page call map

This pulls the key line from every phase you just built into one glanceable map. Print it and keep it open during a live call, so you always know what comes next.

The full script for each phase lives in the steps above. This map only carries the one line you need at a glance.

Step 10

Common mistakes self-audit

Marc, on where this list comes from

"I started my journey in sales in the streets when I was 18 years old. Since then I've closed more than $500,000 of sales and sold to 500+ people around the world. These are the best lessons I've accumulated since."

Look over the last 30 days of your sales and 1-1 calls, then ask yourself two things before you run the checklist below. Which areas have you done well on? Which areas have the biggest room to improve?
Score your last call 0 of 14 checked

Quick reference: the 21 most common sales and influence mistakes

  1. Lack of understanding the other party's situation
  2. Not listening and practising empathy to the other party
  3. Not building credibility and proof of yourself
  4. Not building rapport and connecting with the other party
  5. Not increasing your level of expertise to the other party
  6. Not getting folks to trust you, your process, and your offer
  7. Trying to get one big yes instead of many small yeses
  8. Not asking enough questions and diagnosing the deeper challenge
  9. Not trying to find win-win solutions
  10. Being too attached to the outcome
  11. Coming from a space of weakness or desperation
  12. Not qualifying and disqualifying your ideal clients enough
  13. Not sharing your purpose and why
  14. Not creating enough evidence or credibility to support what you say
  15. Trying to handle objections instead of obstacles
  16. Not being patient enough with the process
  17. Not being clear with your own goals and intention
  18. Not acknowledging what the other party is saying
  19. Not highlighting a level of urgency and answering "why now"
  20. Not confirming their level of commitment
  21. Sharing features but not benefits
Your AI companion

Do not build this alone. Take your AI companion with you.

The AI companion works with ChatGPT, Claude, or any AI you use. It walks you through your grounding, your introduction, your probing questions, your desire and purpose questions, your roadblock questions, your transition to the offer, presenting your offer, and what you say after signup. Your answers on this page are already inside it.

To be clear, this page is your workbook that you fill in here. The AI companion is a separate file that you download and bring into your own AI tool, to be coached through the same steps.

  1. Download the AI companion file.
  2. Open your AI tool, whether that is ChatGPT, Claude, or any other AI you use.
  3. Upload the file, and it will guide you through building your call script.